- The studio

AI expertise, human intuition.

A small, specialised team based in Amsterdam, bringing practitioner expertise to enterprise data and AI transformation.

Dissel AI was founded by Derk Disselhoff, bringing 10+ years of hands-on experience in complex commerce, product data management, and AI transformation.

We stay small by design so every engagement has a founder in the room - and we don't take on work we can't measure.

0%+

Data completeness needed before AI pays off

0 days

From fragmented data to AI-powered operations

0 mo

Typical payback period on data + AI investment

0+ yrs

Hands-on commerce, data and AI experience

- The team

Derk Disselhoff

Founder & Director

Elko Lemiso

AI Engineer

02/06Manifesto

Fordecades,foundersadaptedtheircompaniestotheirsoftware.Misalignmentbetweenbusinessandtech.Longbuildsandexpensivesoftware.A"normal"nooneactuallychose.

AIrewritestheequation.Theoperatingmodelisnolongersomethingyouinherit-it'ssomethingyoudesign.Everycompanyisunique.Onlythefoundercandrawit.You'vealwaysbeenthearchitect.

Thetoolshavefinallycaughtup.Wehelpyourebuild-10xmoreefficient,lesscapex,morerevenue,unmistakablyyours.