Services/02 For founders and SMBs

Centralized Database Model

One workspace where contacts, deals, projects, documents and AI agents live together. The fastest way for a 1 to 100 person company to put its operations on autopilot - without a HubSpot bill.

Founder working in their operating system

The problem, visualised

You run your business in nine systems at once.

Mail, calendar, LinkedIn, Mailchimp, HubSpot, Exact, your site in Lovable, spreadsheets and WhatsApp. All fine tools, but they share nothing. We connect everything to one hub, set up the data model and put dashboards and agents on top.

Without dissel

Fragmented

How much revenue is in the pipeline? That takes five open tabs.

  • – Reporting is manual work, every week
  • – Customer data differs per system
  • – Agents have nothing to plug into

With dissel

The same question is now one glance at your dashboard. Follow-up is already lined up.

  • + One data model, one taxonomy
  • + Dashboards refresh themselves
  • + Agents work across your whole stack

What we see

Founders and SMBs are drowning in tools, not in ambition.

Every small team we meet runs five to ten SaaS tools that barely talk to each other. Sales lives in one place, projects in another, docs somewhere else, and AI is bolted on as a chatbot. The result is per-seat bills that grow faster than revenue and a team that copies data by hand.

01

Stack sprawl and per-seat bills

HubSpot, Monday, ClickUp, Airtable and Notion side by side. Nobody owns the model, everybody pays.

02

No single source of truth

Contacts in one tool, deals in another, projects in a third. Reporting is a weekly copy-paste job.

03

AI stuck as a side chatbot

ChatGPT tabs open next to the CRM. Nothing writes back into the systems where the work actually happens.

04

Founder is the integration layer

The founder or ops lead is the glue between tools. It does not scale past the next 10 hires.

What you get

Concrete deliverables.

01

Relational Notion data model

Contacts, organisations, deals, projects, tasks and documents modelled like a proper database - not loose pages.

02

Dashboards per role

Founder, sales, ops, finance views. Numbers people actually look at, refreshed by the system, not by hand.

03

Integrations with your stack

Gmail, Slack, calendar, Stripe, your data warehouse and any tool with an API plugged into the data model.

04

AI agents in production

Agents that update deals, summarise meetings, draft follow-ups, enrich contacts and pull insights on demand.

05

Migration from legacy tools

Clean import from HubSpot, Pipedrive, Monday or Airtable. Mapped, deduped and verified.

06

Training and handover

Documented playbooks and live sessions so your team owns the system after we leave.

How we deliver

From ambition to agents in production.

01

Session

Kickoff

Half a day to map current tools, pain and the first workflow to land. Output: scoped Notion blueprint.

02

Scan

Discovery

Optional - a structured assessment when the stack is messy or migration is non-trivial.

03

Build

Delivery

Two to six weeks to ship the data model, dashboards, integrations and the first agents.

04

Squad

Ongoing

Monthly care for new workflows, agents and changes. Cancel any time.

Timeline

2 to 6 weeks

Investment

€2.000 to €8.500 (Light · Full Setup · + Agents)

Fit

Who this is for. And who it is not.

Fits you if
Not the fit if
  • 01Founder-led or SMB teams from 1 to 100 people
  • 02Already using Notion or willing to commit to it as the OS
  • 03Tired of paying per-seat for HubSpot, Monday, ClickUp, Airtable
  • 04Want sales, ops and admin in one model, not five tools
  • 01You need a regulated enterprise CRM (banking, healthcare with strict audit)
  • 02Your team will not commit to one source of truth
  • 03You want fully custom software - look at AI Product Development

Your directAI partners.

Portrait of Derk Disselhoff
01

Derk Disselhoff

Founder & Director

Portrait of Elko Lemiso
02

Elko Lemiso

AI Engineer

Certified by Notion

Notion Certified

We do not just build in Notion, we are certified across Essentials, Advanced, Workflows and AI. Each badge links to its public verification.

Packages and pricing

Three packages. Fixed price and date.

Package

Notion Light

€2.000

1 to 2 weeks

One workflow live in your workspace. Data model, dashboards and training for a single team.

  • One workflow (sales, projects or ops)
  • Relational data model
  • Two dashboards
  • Training (90 min)
Plan an intake →

Most chosen

Notion Full Setup

€5.000

3 to 4 weeks

Complete operating model. Multiple workflows, integrations and reporting in one workspace.

  • Full data model
  • Three to five workflows
  • Two external integrations
  • Dashboards and reporting
  • Training and handover
Plan an intake →

Package

Notion + Agents

€8.500

4 to 6 weeks

Full Setup plus AI agents in production. Deals, meetings and follow-ups run automatically.

  • Everything in Full Setup
  • Two to four AI agents in production
  • Mail, Slack and CRM integrations
  • Monitoring and logging
  • First month of care included
Plan an intake →